Turning a technical, feature-heavy real estate offering into a structured, navigable website.
Context:
Glamport builds prefabricated houses. They needed a website that made a technical, unfamiliar product feel trustworthy enough to buy
01
Contribution:
Design for every section and tool Glamport had to offer
Desktop, Table and Mobile versions
Website design system with a consistent visual language
02
Goal:
Build an attractive, trustworthy visual presence for the company through a polished visual style and intuitive navigation.
03
Platform:
Web
04
Results:
The website remains live, shipped as scoped across the platforms; +23% in conversion
Prefabricated houses are new to the Russian market — unfamiliar, but curious to people. The site had to turn that curiosity into trust.
Glamport needed a website that could do three things at once:
Present technical, unfamiliar buying options (a confogurator tool, VR simulation, live chat) without making the site feel complicated;
Serve two different buyers on one site — commercial clients and individuals looking for a custom-built house — each with different questions and decision timelines;
Use existing project examples to make the offering feel real, not conceptual.
The harder problem was trust: making a technical product feel safe to commit to on a first visit.
Process:
Definition -> Sitemap -> UX Design -> UI Implementation -> Launch
Constraints:
The site had to be designed and shipped within two weeks, with no room for extended iteration. Scope included sourcing and creating the illustrations used throughout, in addition to layout and UI. The client provided a target audience portrait rather than commissioning original research, so the work built on their existing understanding of buyers rather than independent discovery.
Problem Statement
The site needed to feel cozy, not hi-tech — even though the product itself was technically advanced and unfamiliar to most visitors. Spacious layouts and generous whitespace had to carry that warmth while still leaving room for the constructor tool, VR simulation, and chat features. The hardest version of this problem was on mobile, where space is limited and technical UI elements are more likely to feel cramped or complex by default.
Key Decisions
1. Whitespace over Density
Generous spacing between sections and elements, even around technical features like the constructor and VR simulation, so nothing reads as cluttered or overwhelming
2. Minimalistic Color Palette
Muted, nature-close palette with one electric blue accent. Soft, earthy tones carry the cozy feeling throughout, while electric blue is reserved for key interactive elements — giving them contrast and a subtle nod to the innovative technology behind the product
3. Adapted Layout over Cut Features
The house constructor — the most complex feature — keeps a fixed, always-visible preview of the house being built alongside the configuration steps on desktop. On mobile, where there's no room for a side-by-side layout, the preview moves to a fixed position at the top of the screen instead of being cut, so users can still see their house update as they configure it
