Hi! I am Kaisa, UX/UI & Product Designer
5 years of experience designing mobile apps, internal tools, and digital products. Research-led, from early discovery through shipped, measured outcomes — across health, education, and consumer products.
What I Do
Design decisions backed by research, then tested against how people actually use them
Product & User Research
Discovery: User Research · Competitor Analysis · JTBD
Artifacts: User Persona · User Journey Map · Empathy Map · Sitemap & Architecture
Validation: Usability Testing · A/B Testing
UX & UI Design
Wireframing & Prototyping
Design Systems
Onboarding Design
Data-Informed Iteration
AI Integration
Prompt Engineering
Rapid Prototyping
AI-Assisted Research Synthesis
Workflow Integration
ASO & Graphic Design
ASO Screenshots
App Icons
In-App Visuals
Social Media Visual Assets
Work Process
My typical approach. Good design grows from research, experimentation, and continuous refinement
01
Discover Needs
Grounding direction in real signal — competitor analysis, stakeholder interviews, and usage data — before design decisions are made.
02
Design Experience
From early-stage 0→1 design to iterating on live products already in market.
03
Build the System
Scalable, developer-friendly design systems that hold up across multiple products.
04
Deliver & Improve
Shipping, then measuring — revisiting decisions when the data says a flow isn't working, not just when it is.
About Me
Moved into product design once realized I cared more about why something worked for people than how it looked
01
Started as a web and graphic designer in 2018, moved fully into product design in 2021 — self-taught into the shift, later formalized with a year-long UX/UI certificate program
02
Built design systems in two very different contexts — one from scratch at an early-stage startup, one reworking structure inside an already-live product
03
Led design projects end-to-end and steered a small team through 0→1 product work — from early research to shipped interface
04
Have a Master of Fine Arts degree and speak 3 languages